VittEr Design®, a brand of the company Filippi 1971, presents its first collection of POP furniture in a KIDS’ version, designed by the architects Basaglia + Rota Nodari.
Coffee tables, stools, coat hangers, bookcases, benches are transformed to adapt to the needs of the little ones, to create a stimulating and safe environment, in which to express themselves and play.
POP/ KIDS’ is entirely made of VittEr®, an innovative and eco-sustainable material that looks to the future: a completely recyclable and renewable compact laminate, produced in Italy with materials with a very short certified production chain, without the use of additional resins or glues. VittEr® is also formaldehyde-free and with antibacterial properties.
The VittEr Design® KIDS’ range therefore combines the main characteristics of scratch resistance, non-toxicity and ease of maintenance of the VittEr® material with the sinuosity of the POP collection, i.e. the total absence of sharp edges and harmony of the lines. Because playing is educating… even about beauty!
POP/ KIDS’ is the expression of the dialogue between material, aesthetics and functionality: an iconic and contemporary collection, defined by plastic shapes and a rhythmic design capable of capturing and stimulating attention and imagination, in the energetic language of the new generations.
The Taulì coffee tables, the Beta KIDS’ stools, the Pancake system of bookcases and benches, together with the Ringer coat hangers are complements with a high creative rate, immediately recognizable.
The architects Basaglia + Rota Nodari accepted the stimulating challenge of shaping and giving value to the many performances of VittEr® also with a collection for children.
“The POP collection” they explain, “looks at the cultural experiences of the Eighties, but reinterprets them with the gaze of the present, exploiting the technical characteristics of the material to transform them into a simple and direct expressive language that is also well suited to the needs and tastes of a very young audience“.
Francesca Filippi, VittEr Design® Project Manager, adds: “The POP/ KIDS’ collection is the natural variation of POP and of the perfect understanding with Basaglia + Rota Nodari: the architects assisted us in developing the material’s potential in the best possible way also in this new KIDS’ line that adapts perfectly to the needs of children’s spaces”.
Satisfaction for this collection also in the words of Salvatore Filippi, CEO Filippi 1971, parent company of the VittEr Design® brand, who underlines: “This range of industrial design products achieves the goal of showing the versatility of VittEr®: we are open to new developments of the material both in terms of product creativity and application performance in public and private spaces”.
