A renewed strategy gives voice to unprecedented design perspectives and the culture of materials for the bathroom space
Rexa, a company founded in 2012 with headquarters in the province of Pordenone – known for its experience in the research and processing of materials for bathroom furnishings with the collaboration of Monica Graffeo, creative director and product designer – has started a key process of restyling and rebranding.
“A strategic program, which involves the redefinition of the brand and visual identity starting from the logo, which has renounced the term ‘design’ as a value that we believe is already well integrated the company’s identity”, affirms Marco Diana, Sales Manager.
To give voice to the new course, Rexa has planned an intense communication activity on social media and towards the international press, the second of which has been assigned to the Milan-based agency Vincenti & Volonté, specialized in communication for companies and professionals in the design sector.
Among the concepts that the company wants to spread and strengthen stands out the concept of
“customization that envelops“.
As Marketing Manager Daniela Sele explains: “Our brand is expression of a Made in Italy that has made customization and flexibility its strong points. Our ability to personalize the product allows us to create custom bathroom spaces, not only in terms of size, but also of shapes and materials. Spaces created around the person, able to ‘envelop’ them in a sartorial way”.
The future is focused on the development of the idea of the bathroom as a space of life in which feeling becomes also feel good, thanks to two fundamental ingredients: research and sharing. The objective is to create lasting relationships with design professionals and products that respond concretely to the the dreams and needs of anyone who approaches Rexa.
An empathetic environment, ready to allow you to experience sensations through materials, shapes designed in details and innovative color palettes. Without forgetting functionality, indispensable for giving added value to every project. This is how Rexa describes the bathroom space.
Until now, research and material culture have been an identity focus, which today the company wants to reaffirm and strengthen.
Rexa will therefore continue the process of enhancing the value of the materials always putting in relation its two souls: the artisan one, expression of know-how, human sensitivity and attention to detail, an authentic manifestation of the designers’ creativity; and the industrial one, linked to the will
to change, innovate, to be a business capable of deploying manufacturing capacity and cutting-edge production technologies.
This culture has led to a comprehensive system of finishes that is enriched every day with new
possibilities and applications: today more than ever it is possible to speak of Rexa’s material
competence, for its all-round knowledge of the subject.
In order to grow and further expand its expertise, Rexa intends to increase the dialogue with
designers and users, working alongside them and sharing the mission of creating spaces to live in which to celebrate the rituals of water through beauty, sensoriality and functionality.
This is possible also thanks to the totally in-house production, in the headquarters of San Quirino (Pordenone – Italy), and the strong bond between the technological efficiency of the industrial process and the touch of master craftsmen.
Rexa has chosen to design and produce in a responsible and eco-sustainable way, using a photovoltaic system of 1,300 m2 that generates 206,000 kWh per year, which is all the energy needed for production, lighting and air conditioning.
The company is ready to present its renewed visual identity, new products and new partnerships in its Milan flagship store in via Molino delle Armi 14, which will also welcome the audience during the Milan Design Week in June.