International press office and public relations
- Target definition and communication strategy
- Writing and sending press releases
- Press kit creation
- Brand / product launch
- Fair and event communication, press invitation and reception
- Advertising planning
- Press review and its valorisation
Digital PR and social media management
- Definition of the reference target and its increase
- Drafting of editorial plan, content creation, choice of images and videos
- Advertising campaign planning
- Results analysis
- Identification and development of relationships with industry influencers
Strategic and synergic communication
- Creation of communication projects in collaboration with marketing managers, art directors, designers, sales force and other professionals
- Writing texts for blogs, company newsletters and house organs
- Virtual showcases management
Events organization
- Press event planning (conferences, meetings, press tours)
- Mailing management, sending invitations and recall
- Identification of locations and suppliers
- Coordination of activities and collaborators
- Organization and management of the event press office
- Advertising campaign planning for events (including social media)
- Organization of the press office for Salone del Mobile.Milano, Fuorisalone and other international fairs
